5th Annual Agile Day – 9/18/14


The 5th Annual Agile Day’14 is scheduled for Thursday 9/18/14 in New York City. The Agile Day marks the largest annual gathering of agile professionals in NYC metro area. Be prepared to connect with over 350 agile professionals during this unique agile event in New York City.

Overview: Admission /Schedule / Speakers / Organizers / Logistics


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Conference Chair: Jochen (Joe) Krebs

Volunteers: Belkis Vasquez-McCall, Sweta Mistry, Wilfredo Pena, Zainab Alikhan


Register Now

Limited Early Bird: $99 (SOLD OUT!)

Early Bird: $129 (SOLD OUT!)

Regular Bird: $149 (SOLD OUT)

                                  Waitlist: Activated. Please register early . First in, First out.



Time Student Union Multi-Purpose Room Meeting Room
8am – 9.00am Breakfast
9.00am – 9.15am Opening by Conference Chair

Jochen (Joe) Krebs

9.15am – 10am Keynote

Lee LeFever
The Art of Explanation(Sketchnotes by

Mike Rohde)

10.00am – 10.30am Break Break
10.30am – 11.15am Josh Seiden

Innovation in a Rapidly Changing World

David Hussman

Developing Product Developers and Product Ownership

11.15am – 11.30am Break Break
11.30am – 12.15pm Jeremy Kriegel

Uncover the Secrets Your Customers Wish You Knew

Mark Hurst

Customers Included

12.15pm – 1.15pm Lunch
1.15pm – 1.45pm


Open Space-Opening Circle

Facilitator: Joe Krebs

1.45am – 3.15pm Workshops

Mike Rode:The Sketchnote Mini WorkshopJeremy Kriegel: Consensus that Sticks

David Hussman: Hands on Story Mapping and Customer Journeying

Heather Wolf: Agile Juggling

1.45pm  - 2.15pm

Open Space Sessions

2.15pm – 2.45pm

Open Space Sessions

2.45pm – 3.15pm

Open Space Sessions

3.15pm – 3.45pm

Open Space Sessions


Kramer:Common-Craft Video Production

3.45pm – 4.00pm Open Space Closing Circle

Facilitator: Joe KrebsTransition to 2015

Conference Chair

4.00pm – 5.00pm Social Hour

Public Viewing of Common Craft Videoproduced during Agile Day’14.

Exhibit of Keynote Sketchnotes

produced by Mike Rohde


Lee LeFeverLEE LEFEVER was born and bred in North Carolina, before he moved to Seattle in 1998 with a freshly minted Masters of Health Administration and without a job. Eventually he found work at a healthcare data company and developed a passion for online communities. It was during this time that he met Sachi, who would become his wife and business partner. In 2003, Lee’s passion for online community building led him to form Common Craft as a consulting company. It was the experience of working with confused consulting clients that led him to focus on explanation.

Common Craft is now run by both Lee and Sachi, and hosts a library of close to 50 video explanations used by individuals and companies all over the world. Lee, Sachi, and their dog Bosco live in Seattle where they enjoy the beautiful Pacific Northwest (yes, even the rain). Lee won several awards, including the “Communicator Excellence Award: International Academy of Visual Arts” and the “Gold Quill, International Association of Business Communicators” both in 2011.

The Art of Explanation

You’ve done the hard work. Your product or service works beautifully-but something is missing. People just don’t see the big idea-and it’s keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.

Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. Many of the videos attracted millions of views on YouTube. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

You will learn to:

  • Plan: Learn explanation basics, what causes them to fail and how to diagnose explanation problems.
  • Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience.
  • Present: Produce remarkable explanations with visuals and media.

The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals. Meet Lee at the Agile Day when he will deliver our opening keynote.

mike_rohdeMIKE ROHDE has a passion for simple and usable design solutions. That passion, along with his lifelong habit of recording concepts and observations through sketching and doodling, inspired him to develop sketchnotes–a practical art that translates simple and complex ideas into easily recalled bits of information.
Professionally, Mike focuses on user interface, user experience, visual design, and icon design for mobile and web applications at Gomoll Research + Design in Milwaukee, Wisconsin. As a sketchnoter, Mike provides live, real-time sketchnotes of events, meetings, and experiences in venues across the United States. In his illustration practice,Mike uses his unique drawing style to amplify and clarify ideas. His work has been featured in REWORK, the best-selling book by Jason Fried and David Heinemeier Hansson; The $100 Startup, a best-selling book by Chris Guillebeau; and The Little Book of Talent by Daniel Coyle. Community and sharing are important cornerstones of Mike’s philosophy, as evidenced by the creation of The Sketchnote Army, a website dedicated to finding and showcasing sketchnotes and sketchnoters from around the world.

Mike has also shared his thinking, design process, and samples of his design and illustration work at his personal website, rohdesign.com, since 2003. Mike lives with his wife, Gail, and children, Nathan, Linnea, and Landon, just outside of Milwaukee. He’s an avid Green Bay Packers fan.Learn more about Mike at rohdesign.com

Mike Rohde: The Sketchnote Mini-Workshop

The Sketchnote Mini-Workshop introduces the idea of sketchnotes, or Notes Plus, to students. By adding simple visual elements to your note-taking, you expand your ability to capture ideas to recall more clearly later on. In the 90 minute mini-workshop, author Mike Rohde will explain what sketchnotes are and where they came from, then teach students how to draw nearly anything using just 5 elements: circle, square, triangle, line and dot. Students will also learn how to create quick, hand-drawn type, content separators, useful icons, people and faces. Then, the group will apply their new skills while sketchnoting a videotaped talk.

The mini-workshop wraps up with a review of students’ work as a group, and Q&A time to answer any questions students may have.Mike Rohde’s book, The Sketchnote Handbook will be available for purchase and signing after the session as well.



JOSH SEIDEN has been creating great technology products for more than 20 years. As a designer and leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is currently a Managing Director in Neo’s NYC office. Earlier, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past President of the Interaction Design Association. He is the co-author of “Lean UX: Applying Lean Principles to Improve User Experience” (www.leanuxbook.com).


Innovation in a Rapidly Changing World 45 Minute Talk

Product teams operate today in a radically changed environment. New software platforms and practices allow teams to operate with greater speed and lower costs than ever before. At the same time, this environment makes many traditional management tools obsolete. So how can innovation-oriented teams cope?
Lean Startup, the movement popularized by Eric Ries and built on top of agile methods has become the de facto standard approach in the startup world. Using short cycles of small, inexpensive experiments, startup teams “build, measure, learn” their way to innovation. Can these same techniques apply to product design and innovation more generally? An increasing number of companies believe the answer is yes. Come hear how can you go beyond simply coping with these changes and instead take advantage of the opportunities they present.



DAVID HUSSMAN teaches and coaches agility in companies of all sizes all over the world. For more than 10 years, David has evolved the successful adoption of agile methods in medical, retail, legal, education, health care, control systems, digital audio, financial and more. Sometimes he is pairing with developers and testers, while other times he is helping product manager create product roadmaps. David believes in helping companies design processes that help them instead of simply teaching them to follow a process. Along with working side by side with design and delivery teams, David works with leader and executives to promote the use of agile methods to attack the real challenges of their specific industry. In 2009, David received the Gordon Pask Award from the Agile Alliance.

Developing Product Developers and Product Ownership (45 Minute Talk)

At DevJam, we’ve adopted creative metaphor as the norm. One or more product development teams, led by a producer, design, build and test products the same way a band writes, records and performs songs. This talk will speak to how we shifted to product developers, how it is a powerful tool and what challenges we face as we shift towards product as the primary driver for contract work for others as well as in house product development.
Hands on Story Mapping and Customer Journeying (90 Min. Workshop)

In this session, you will: select an idea to explore, choose someone who might be interested, story map your best guess at their needs and choose one or more journey which might be a great place to start learning and validating. We will be working fast and you will spend most of your time doing. Along the way, you will be challenged to work with one or more people to share your story and adjust based on their feedback. If you have an idea to explore or you want to see what it feels like to map experiences and tell stories, this session is for you. If you are looking for 90 minutes of talking head blathering, don’t bother showing up. During the session, we will produce maps and journeys that promote the shift from Scrum teams to product teams.



MARK HURST is the founder and CEO of Creative Good, the New York-based customer experience consultancy he founded in 1997. He has spent his career consulting, writing, and speaking about customer experience strategy. In 2013 Hurst co-authored the book “Customers Included,” describing how teams and organizations can create successful products and strategies by including customers in the process. Hurst holds bachelor’s and master’s degrees in computer science from MIT and lives in New York City.



Customers Included (45 Minute Talk)

Why can’t some companies manage to give customers what they want? Drawing on case studies his book “Customers Included,” Mark Hurst will describe how “listening to customers” is often misunderstood, if not ignored outright, leading to poor outcomes. Case studies will include a well-intentioned project that failed spectacularly (due to a misunderstanding about the nature of innovation) and a major corporate initiative that wasted hundreds of millions of dollars because customers were not properly included in the design and strategy process. In response to these, Hurst will suggest an easy way for teams to include the customer in an Agile process.


JEREMY KRIEGEL has been designing great user experiences for 17 years. From start-ups to Fortune 100 companies, as a consultant or on an internal team, he has seen a lot of different scenarios that each required their own approach. He brings this diversity of experience to bear in adapting UX to agile methodologies, finding the balance appropriate for each business. Currently, Jeremy is the Director of User Experience at Gemvara, a customizable jewelry site.


“Uncover the Secrets Your Customers Wish You Knew” (45 Minute Talk)

“What if we’re wrong?” That’s a scary questions that nags at the back of every person who makes decisions for a project. Your customers may have the answers, even if they don’t know it, but how do you find the those insights that will lead you to success? In this session, you’ll learn a repeatable framework for identifying your biggest risks, how to formulate a plan to address them, who you need to talk to, and how to find and engage them. We’ll cover how to ask good questions and to separate real insights from false leads. Even if you don’t have the benefit of expert researchers, you can learn how to effectively engage your customers to learn the secrets they desperately want you to know.

Consensus that ‘Sticks’ (90 Minute Workshop)

Making decisions is hard, especially when consensus is the goal. It is important for everyone to feel like their voice was heard, but difficult to facilitate in an effective way. Using the humble sticky note, we’ll play with variations of some simple decision making techniques that will help you organize ideas, capture feedback, prioritize and decide. You will be surprised at how effectively each person contributes to the conversation, how fast consensus can be reached. and how easy it is to facilitate.


A software developer turned juggling instructor, JuggleFit founder HEATHER WOLF has over a decade of experience in IT.  After touring with the circus as a bass player, Heather earned a Masters in Information Science from UNC Chapel Hill and worked as a software developer and application architect, led development teams using agile methodologies, and hardened government systems. Her iOS app Shake a Snack was named a ‘Top Diet Fitness App’ by Health magazine and CNN.com. After many years of working in an office setting, Heather saw the need for integrating healthy activity into a busy lifestyle. She started JuggleFit to bring a fun form of fitness and stress relief to cube dwellers and beyond. “Agile Juggling” (90 Minute Workshop)


kramerGreatly influenced by Lee LeFever’s The Art of Explanation and Mike Rohde’s Sketchnotes, Elizabethe Kramer (known as Kramer by her teams) started scripting and narrating her own Common Craft-style videos early this year. Called Kramer: In Black + White, these four-minute videos became very popular with her clients as she designed, launched, and coached Agile practices for companies such as Samsung, Cisco, BMC Software, and Nationwide.

Back in January of this year, when Joe Krebs shared his vision for Agile Day ’14, he asked Kramer if she could recap the day’s events into a Kramer: In Black + White video, to be shown at the Happy Hour. “That is a completely insane idea,” Kramer responded. “Let’s do it.”

Now YOU can make it happen. Join Kramer for the Kramer: In Black + White Video workshop and be part of the team that creates the Agile Day ’14 Intro and Close. From out of a concept to on the screen, you’ll be a direct contributor in capturing the day’s events, preserved for months and years to come.

Don’t miss out…learning how to create Common Craft-style videos is innovative, creative, and valuable. Since Mike Rohde and Lee LeFever will both talk about the visual drawing/sketching process, you may think you can’t draw, but you’re in for some pleasant surprises. In the meantime, check out Kramer’s work at www.krameragile.com/b+w.



Jochen Krebs

JOCHEN (JOE) KREBS pioneered Agile Portfolio Management in 2008 by releasing the first book to address the growing demand in enterprise-wide agility. Joe is an outspoken, forward-thinking practitioner who provides coaching and training services through his New York City based company called INCREMENTOR. In his talks, he is thought provoking and challenges existing project management habits with the goal to further improve organizational effectiveness. He believes that “making traditions, means breaking traditions”. By following his principle, he has successfully increased the level of agility in numerous teams and organizations around the globe. Because agile is a journey and not a destination, he is eager to continue to raise the bar. Find out more about Joe at www.jochenkrebs.com, INCREMENTOR or follow him @jochenkrebs.

In 2007, Joe founded Agile NYC to create a network of agile processionals in the NYC metro area. After numerous monthly meetings, several podcasts and four Agile Day conferences, the 2014 Agile Day will mark the 5th annual Agile Day conference in New York City.
Sweta Mistry

SWETA MISTRY is a Certified Scrum Master, Coach, Agile enthusiast and a consultant with over 13 years of Project Management and Software Development Life Cycle experience – successfully taking products from inception to completion. Over her career, Sweta has taken on many waterfall roles as a Developer, Project Manager, and Business Analyst in various industries including, manufacturing, retail, education, non-profit and media and transitioned them to Agile Team Members, Scrum Master and Product Owner roles. Sweta has a Bachelor’s in Computer Science with a minor in Psychology.

During her attendance at an International forum focused on Business and Innovations hosted by the Russian Federation, Sweta was selected to interview the then-current Russian President, Dmitry Medvedev, on the Skolkovo Innovation Project. Sweta will host the track “Agile” and “Open Space” in the multi-purpose room.

Sweta Mistry

ZAINAB ALIKHAN works as an Agile technologist at a management consulting firm, playing a variety of roles including product owner, scrum master and coach. She helped with the Agile transformation of the firm’s IT group, and has led and coached Agile projects for the firm’s clients as well as internally for 5+ years. She has spoken at Agile 2011, Agile India 2012 and local interest groups.

Zainab is also a foodie, karaoke enthusiast, passionate about high performance teams and truly believes that agile, lean startup and other lean-like ways of thinking are so ridiculously smart in their simplicity that they will be taking over the world soon. Like in the previous year, Zainab is the point of contact for the vendors and sponsors.

Belkis Vasquez McCall

BELKIS VASQUEZ-CALL who has over seven years of experience leading and coaching global project teams, is an Agile leader at a management consulting firm. She has played a variety of roles including product owner, scrum master and coach. Belkis has found that although the Agile framework speaks for itself given its efficiency and track record, the true challenge lies in breaking teams out of their comfort zones.  The Dominican Republic native is an Agile evangelist that has travelled across the globe promoting the practices to help build high quality IT solutions and experiences.

When Belkis is not busy showing others the Agile light, you can find her on the dance floor improving her dance moves or brushing up on her sign language skills, the latter of which she feels is a testament to the power of language, in all its forms.


WILFREDO PENA is the Community Manager for Pace University’s Seidenberg School of Computer Science and Information Systems.  Wilfredo works closely with New York City’s tech community looking for ways to collaborate and create meaningful experiences for the community.  On any given day you will find him at a meetup or co-hosting one at Pace University.  We are glad to have him on the team taking charge of the facility logistics and overall experience you all have at the University.


The Agile Day’14 will be held at Pace University in New York City. Please use only the side entrance at 3 Spruce Street “Michael Schimmel Center for the Arts”.  Go upstairs, pass the security desk by heading left and you will see the conference registration desk on your left. Register and proceed to Student Union for breakfast starting at 8am and the official opening at 9am. Please allow sufficient time for registration in the morning and arrive early. Take advantage of the breakfast and reserve your prime seat for the keynote. By doing that, you prevent a bottleneck during check-in process. Thank You!

The easiest way to arrive is by Subway with Fulton Street and City Hall/Brooklyn Bridge as the closest stops.

If you decide to arrive by car, the nearest 24/7 parking is available parallel to Spruce Street on Beekman Street.



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