This hands-on, practical 2-day course is designed to learn how Agile is applied in projects in Marketing, Sales and Business Development. In addition participants will learn how Marketing teams align and optimize their work with other teams that are using Agile (e.g. IT teams). That is in particular true when Marketing teams work in eCommerce or Mobile App Development projects. Applying an agile approach to Marketing projects will help steering marketing campaigns and keep them in synch with other parts of the organization.
Agile Marketing is more than simply applying the same Agile principles which we apply to software development projects. Agile Marketing also includes the adjustment and variation of the framework to the marketing industry. This course will showcase various agile frameworks that can be used to marketing projects but also emphasizes where the framework needs to be complimented with real-world patterns.
Joe Krebs has worked with numerous clients world-wide to apply Agile Processes in Marketing and Business Development. He worked with teams applying Agile to strategic business expansion projects and mission critical campaigns as well as smaller, more tactical marketing efforts. Examples of a more tactical marketing effort were flyers, jingles, promotional videos, advertisement for TV and radio stations as well as sales pitches.